Local SEO & GBP
Local SEO & Google Business Profile Optimisation
Get found by nearby customers before they find your competitors — Google Business Profile optimisation, on-site local SEO, and a look at how AI tools describe your business.
Why it matters
For a search like "seo leeds" or "web design leeds", Google shows the local pack — a map and three businesses with reviews — above every organic result. A page that isn't built around local search, and a Google Business Profile that isn't claimed and optimised, means you're invisible at the exact moment someone nearby is looking for what you do.
What's included
Local SEO done properly, not a checklist ticked once and left.
Google Business Profile
Claimed and optimised
Correct category, service areas, opening hours and photos — plus a plan to build genuine reviews, the entry requirement for the local pack.
On-site SEO
Pages built to rank locally
Title tags, meta descriptions and content that actually name your service and your area — not a homepage trying to rank for everything at once.
Consistency
NAP matched everywhere
Name, address and phone number kept consistent between your website, your Google Business Profile and any directory listings.
AI Visibility Audit
Part of this service, not a separate page.
Local SEO isn't just about Google's classic search results any more. Customers increasingly ask ChatGPT, Perplexity, Gemini or Google's AI Overviews for a recommendation instead of typing a search query. The AI Visibility Audit checks how — or whether — your business currently shows up when those tools are asked about your service and area, and flags what's missing or inaccurate. This is a real, deliverable service available today.
Pricing
Real prices, shown upfront.
SEO
Audit + roadmap, then an ongoing retainer
£150
- One-off audit + roadmap
- Ongoing retainer from £150/month, scoped after the audit
Entry point
Google Business Profile
Audit + optimisation setup, then ongoing management
£75
- One-off audit + optimisation setup
- Ongoing management £40/month if wanted
AI Visibility Audit
A point-in-time assessment
£295
- AI-answer audit (ChatGPT, Perplexity, Gemini)
- Competitor comparison
- Missing/inaccurate information report
- Machine-readability scorecard
- Practical priorities for improvement
Ongoing implementation, structured data work or monitoring beyond the AI Visibility Audit is quoted separately. Prices exclude VAT.
How it works
1. Audit
Where you stand today
Google Business Profile, on-site SEO and (where included) AI visibility — checked against what your local competitors are doing.
2. Fix the basics
GBP category, NAP, content
Correcting the profile, fixing inconsistent contact details, and getting on-site content to actually name your service and area.
3. Build
Ongoing work agreed in the roadmap
Whatever the audit surfaced — content, citations, a reviews process — actioned against the plan.
4. Track
Plain-English updates
What changed, why, and what it did to your visibility — not a dashboard full of vanity metrics.
Recent work
Common questions
What does local SEO actually involve?
Optimising your Google Business Profile, making sure your name, address and phone number match everywhere online, and building content that names your service and area specifically.
How long does local SEO take to show results?
Depends on how competitive your market is and how much work the profile and site need. Some fixes can show up within weeks; ranking improvements for competitive terms usually take longer.
Do I need a website as well as a Google Business Profile?
Yes. Your Google Business Profile gets you into the map pack, but a website gives you room to answer questions, show pricing and convert visitors who click through.
What is an AI Visibility Audit exactly?
A check of how AI tools like ChatGPT and Google AI Overviews currently describe your business — or whether they mention it at all — compared with your local competitors, with a plain list of what's missing or wrong.
Let's talk