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From the desk

Notes on local SEO, AI systems, and running a small business without the noise.

Do I need a CRM for a small trade business? Strategy

10 Nov 2026

Do I need a CRM for a small trade business?

Contents What a CRM is, in plain English When a notebook or spreadsheet is enough Signs you’ve outgrown it What a CRM…

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Should I put prices on my trade website? Strategy

28 Oct 2026

Should I put prices on my trade website?

Contents What a customer does before they ring you “Every job’s different” (and other reasons people don’t) What to put on the…

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What happens after I say yes to a website? Strategy

25 Oct 2026

What happens after I say yes to a website?

Contents The first call, at a time that suits you Seeing your site before you pay a deposit The deposit and the…

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Where Do Your Enquiries Actually Come From? How to Track Leads Without a Dashboard Strategy

12 Oct 2026

Where Do Your Enquiries Actually Come From? How to Track Leads Without a Dashboard

"Most of our work comes from word of mouth" is often a guess. Ask every enquiry one question, keep one list, and…

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How Do I Get More Google Reviews Without Feeling Awkward Asking? SEO

12 Oct 2026

How Do I Get More Google Reviews Without Feeling Awkward Asking?

Asking for Google reviews feels awkward, but it does not have to. Get your review link ready, know when to ask, and…

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Quote Sent, Customer Gone Quiet: How to Follow Up Without Being Pushy Business Systems

12 Oct 2026

Quote Sent, Customer Gone Quiet: How to Follow Up Without Being Pushy

Most quotes go quiet because life got busy, not because the answer is no. Set a follow-up date, send three short messages…

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Why Does My Competitor Show Up on Google Maps and I Don’t? The Honest Answer SEO

3 Oct 2026

Why Does My Competitor Show Up on Google Maps and I Don’t? The Honest Answer

Google ranks local businesses on relevance, distance and prominence. Here is why a competitor can outrank you on the map, and how…

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Is Your Business Invisible on Google Maps? The 60-Second Test for Leeds Businesses SEO

3 Oct 2026

Is Your Business Invisible on Google Maps? The 60-Second Test for Leeds Businesses

Searching for your own business name proves nothing. Try this 60-second test to see whether Leeds customers can find you on Google…

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What Is Jev? The New AI Model Quietly Powering Faster, Cheaper Website Decisions Automation

22 Sep 2026

What Is Jev? The New AI Model Quietly Powering Faster, Cheaper Website Decisions

TypeSafe AI released Jev on 15 September 2026 — a fast, cheap decision model already showing up in SEO tools. Here is…

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