SEO
14 Jul 2026
The five things killing your local search ranking
Most local SEO problems aren't glamorous — they're broken basics. Here's what to check first.
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Notes on local SEO, AI systems, and running a small business without the noise.
SEO
Automation
2 Jul 2026
What “AI automation” actually means for a small trades business
Not chatbots for the sake of it — a practical look at where automation earns its keep.
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Strategy
19 Jun 2026
Why we stopped recommending retainers to most clients
Retainers make sense for some businesses. For most local SMEs, they're the wrong shape entirely.
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